Intent Labeler

best running shoes

serp · 7 results · 2 measured · language en · 2026-09-30 09:13:22 +00:00

The SERP for 'best running shoes' mixes commercial recommendation articles, brand-specific guides, and community discussions. Top results present category-specific picks (daily trainers, trail shoes, beginners' options) while social media and forum threads show users actively seeking and sharing recommendations. The AI Overview reinforces the commercial nature by serving category-based selections rather than a single answer.

find top rated running shoesdominant intent · covers 57% of results
article listform that answers it
blog articlemost common page type
withheldgenre the SERP expects
n/areference length: insufficient_sample (n=2)

Same results, seven models

Only the model changes: the search results, pages and traffic are identical. You are viewing nvidia/nemotron-3.5-lightning. Original run.

ModelIntentsDominant intentFormShareUnplaced
openai/gpt-6-luna6Compare top running shoesEditorial best-of roundup with category-based recommendations29%-
deepseek/deepseek-v4.1-flash6General best running shoe listcurated ranked editorial list with short verdicts33%-
nvidia/nemotron-3.5-lightning4find top rated running shoesarticle list33%1
google/gemma-4-26b-a4b-it3Get community gear adviceforum threads and social media discussions43%-
google/gemma-4-31b-it4Find best overall running shoescomparison list with category-based winners29%-
qwen/qwen3.8-flash3Select shoes for specific needsspecialized buying guide or forum advice43%-
xiaomi/mimo-v2.6-flash4Community recommendations for beginners and budgetsforum thread with peer replies43%-

Warnings

Search demand

DataForSEO Labs. Seasonality index = best calendar month / worst, averaged over the last three years; above 2 is clearly seasonal.

60,500searches per month
1.23CPC (USD)
28keyword difficulty
1.42seasonality index (peak Mar, low Oct)
-24%last 12 months vs the 12 before
055,000110,0002023Sep 2023: 60,500Oct 2023: 60,500Nov 2023: 74,000Dec 2023: 74,0002024Jan 2024: 74,000Feb 2024: 90,500Mar 2024: 110,000Apr 2024: 90,500May 2024: 90,500Jun 2024: 90,500Jul 2024: 110,000Aug 2024: 90,500Sep 2024: 74,000Oct 2024: 74,000Nov 2024: 74,000Dec 2024: 74,0002025Jan 2025: 74,000Feb 2025: 60,500Mar 2025: 90,500Apr 2025: 74,000May 2025: 74,000Jun 2025: 60,500Jul 2025: 60,500Aug 2025: 60,500Sep 2025: 60,500Oct 2025: 49,500Nov 2025: 60,500Dec 2025: 49,5002026Jan 2026: 49,500Feb 2026: 40,500Mar 2026: 60,500Apr 2026: 60,500May 2026: 60,500Jun 2026: 49,500Jul 2026: 49,500Aug 2026: 60,500

Share of results per intent

Share: a result serving two intents counts half to each, so shares add up to 100%. Coverage (in the table below) counts every page that addresses the intent.

find top rated running shoes: 33% (4 of 7 results)find top rated running shoes33%choose shoes for running style: 21% (3 of 7 results)choose shoes for running style21%compare running shoe brands: 12% (2 of 7 results)compare running shoe brands12%get running shoe recommendations: 19% (3 of 7 results)get running shoe recommendations19%Unassigned results: 14% (1 of 7 results)Unassigned results14%

Share of traffic per intent

Estimated traffic (etv) of the results; 1 of 7 results have a known estimate, the rest are left out, not counted as zero.

find top rated running shoes: 50% (4 of 7 results)find top rated running shoes50%choose shoes for running style: 50% (3 of 7 results)choose shoes for running style50%compare running shoe brands: 0% (2 of 7 results)compare running shoe brands0%get running shoe recommendations: 0% (3 of 7 results)get running shoe recommendations0%Unassigned results: 0% (1 of 7 results)Unassigned results0%

Which result serves which intent

find top rated runnin…choose shoes for runn…compare running shoe …get running shoe reco…Unassigned resultsThe 15 Best Running Shoes of 2026. #runningshoes ...#1 www.youtube.com#1 www.youtube.com → find top rated running shoesBest Running Shoes | Puma Slovakia#2 eu.puma.com#2 eu.puma.com → find top rated running shoes#2 eu.puma.com → compare running shoe brandswhat's the best brand of training and running shoes can you ...#3 www.facebook.com#3 www.facebook.com → find top rated running shoes#3 www.facebook.com → compare running shoe brands#3 www.facebook.com → get running shoe recommendationsWhat is the best daily running shoes below 10k#4 www.reddit.com#4 www.reddit.com → choose shoes for running style#4 www.reddit.com → get running shoe recommendationsThe Best Trail Running Shoes of 2026#5 www.reviewed.com#5 www.reviewed.com → find top rated running shoes#5 www.reviewed.com → choose shoes for running styleWhat are some good shoes or trainers for someone starting ...#6 www.quora.com#6 www.quora.com → choose shoes for running style#6 www.quora.com → get running shoe recommendationsHow to determine best shoes for running#7 rokslide.com#7 rokslide.com → Unassigned results

Length of pages per intent

Dots are pages, the dark tick is the median. Thin and unfetched pages are left out.

05001,0001,5002,0002,500find top rated running shoeseu.puma.com: 2,681 wordswww.reviewed.com: 671 wordsmedian 671 words (n=2)choose shoes for running stylewww.reviewed.com: 671 wordsmedian 671 words (n=1)compare running shoe brandseu.puma.com: 2,681 wordsmedian 2,681 words (n=1)get running shoe recommendationsUnassigned results

Intents

IntentFormCoverageShareTrafficRanksMedian wordsSearcher goal
find top rated running shoesarticle list57%33%50%1, 2, 3, 5671Find a list of the best running shoes currently available
choose shoes for running stylebuying guide43%21%50%4, 5, 6671Determine which running shoes match their specific running needs like trail, beginner, or speed
compare running shoe brandscomparison article29%12%0%2, 32681Compare different running shoe brands to find the best one
get running shoe recommendationsforum discussion43%19%0%3, 4, 6-Get personalized recommendations for running shoes
Unassigned results-14%14%0%7-the model did not place these results in any intent

Content form on the pages

Share of measured pages per intent that contain each element, counted from HTML.

Intenttablenumbered listlistimagesformpages
find top rated running shoes50%50%100%100%50%2
choose shoes for running style0%0%100%100%100%1
compare running shoe brands100%100%100%100%0%1

Page types

Page typeResultsRanks
blog article2 (29%)4, 5
video overview1 (14%)1
brand category page1 (14%)2
social media discussion1 (14%)3
qa platform1 (14%)6

Heading themes

Topics the pages cover - what a complete answer is expected to address. Not an outline.

ThemeResultsRanks
running shoe categories and types3 (43%)1, 2, 5
running use cases and contexts3 (43%)4, 5, 6
brand comparisons and recommendations2 (29%)2, 3

Recommended elements

UseAvoid

Reader questions

Brands and AI Overview

Brands in the results: New Balance, ASICS, Brooks, HOKA, adidas, Puma, Nike

AI Overview: present. The AI Overview treats this as a product recommendation query, serving category-specific picks rather than a single best shoe, indicating commercial intent with informational framing

All results

#PageIntentsWordsContent formTrafficFetch
1The 15 Best Running Shoes of 2026. #runningshoes ...
www.youtube.com
find top rated running shoes26--thin
2Best Running Shoes | Puma Slovakia
eu.puma.com
find top rated running shoes; compare running shoe brands2681table 2 · numbered list 2 · list 1 · images 9-ok
3what's the best brand of training and running shoes can you ...
www.facebook.com
find top rated running shoes; compare running shoe brands; get running shoe recommendations---thin
4What is the best daily running shoes below 10k
www.reddit.com
choose shoes for running style; get running shoe recommendations---thin
5The Best Trail Running Shoes of 2026
www.reviewed.com
find top rated running shoes; choose shoes for running style671list 26 · images 15 · form 21ok
6What are some good shoes or trainers for someone starting ...
www.quora.com
choose shoes for running style; get running shoe recommendations---error: HTTPError (Forbidden)
7How to determine best shoes for running
rokslide.com
Unassigned results---error: HTTPError (Forbidden)

Generated by intent-labeler. The model only groups results; every number is computed by code.